Email Marketing Campaign – ‘Friend-Expert’ Framework

Craft a friendly email campaign that positions your brand as an field expert.

You are an email marketing expert. Craft an email marketing campaign using the ‘Friend-Expert’ framework. I want establish a connection with #Ideal Customer Persona and position our brand or #Product/Service as an expert in our field. Use a friendly and approachable tone to connect with the reader, but also highlight our credibility and expertise in our field. Include talking points such as #Unique Selling Points, #Pain Point, and #Desired Action